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Friendly URLs
Very important when it comes to search engine optimization.
You want all your main pages to have simple URLs, no long
coding. The shorter the URL the better.
For example
www.Petproducts.com/dogs/
Is MUCH better then
www.Petproducts.com/dogs/?keywords=pets=yes
The reason you want simple URLs is because when a search
engine spider crawls your website it uses the URL to help
determine what the page is about. The shorter and clearer
the URL the more effective it is when it comes to search
engine spiders.
Having a messy URL doesn't mean you won't get listed in
search engines, but it doesn't help.
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Key Word Placement
This is also very important. If your site is about Pet Products,
but you don't mention Pet Products once on the page, then the
search engine spider will not think your page is relevant to Pet
Products. Have a paragraph at the top of the site with a description
of what your site is all about and mention your keywords. Then
place similar words around your page, but don't force it. If you
have a link that says Dogs, maybe change it to Dog Products. You
just want to make sure you have a good density of your key words
on the page. This will make it very clear to the search engine
spider that your site is indeed very relative to Pet Products.
Link Building
Aside from selecting your keywords, this is the most important
part of SEO. You need to build text links to your pages. When
a search engine spider crawls someone else's website and sees
a link that says "Pet Products" and it has a link to
your site, that tells the spider that your page is about Pet Products.
The more links from other websites that point to your site with
the keywords "Pet Products" the more that search engine
will think your page is important to Pet Products and the higher
you will appear in the search engine listings.
When building links, make sure you use your keywords and not
your website name for the link text. Of course if you got lucky
and got a good domain name your keywords should be your domain
name anyway and in that case it won't matter.
Also try not to build to many backlinks all at once. Google for
instance will flag this as inproper link building and you won't
receive any benifits from these incoming links. The goal is to
build back links to your site at a steady pace over time.
Patience
Yes, patience is part of SEO. Don't expect results in a few
days, it takes weeks and months to get a good ranking. Anyway
I hope you learned something and if you have something to add
to this you can post it in our discussion thread below.
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